Brand story

From Australia, Dedicated to Nutrition for 85+ Years

Founded in Australia in 1940, Pentavite is a trusted vitamin and dietary supplement brand with over 85 years of heritage. It is also Australia’s #1 brand recommended by doctors and paediatricians for children with failure to thrive, as well as the country’s #1 children’s multivitamin liquid brand.

Brand History

1940

Pentavite was founded in Australia in 1940 by the Nicholas family, focusing on multivitamins for adults and children from the beginning.

1947

Pentavite Infant Formula became one of the brand’s early milestone products, developed for infant nutrition and now archived in Museums Victoria.

1955

Pentavite launched an early TV commercial for adult vitamin and mineral capsules, helping raise awareness of vitamin supplementation in Australia.

1973

Pentavite promoted nutritional knowledge through print media such as newspapers.

1990

Pentavite expanded into chewable tablets and liquid multivitamins, and its logo and packaging evolved several times.

2020

Pentavite continued to expand its portfolio to modern formats such as capsules, powders and gummies.

2023

Pentavite entered Southeast Asia, marking its expansion in Malaysia with a comprehensive portfolio of nutritional supplements for local consumers.

2025

Pentavite celebrates 85 years of heritage, with over 2,000,000 bottles sold worldwide and the trust of families around the world — a story that continues to unfold.