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Pentavite Brings 85+ Years of Australian Nutrition Expertise to Vitafoods Asia 2026
Pentavite Brings 85+ Years of Australian Nutrition Expertise to Vitafoods Asia 2026
Bangkok, Thailand, September 2026 – Born in Australia, Pentavite, a nutrition brand with more than 85 years of heritage, made its first-ever appearance at Vitafoods Asia this September in Bangkok, bringing its Australian nutrition expertise and growing product portfolio to partners from across the region.
With a history dating back more than eight decades, Pentavite has grown from its Australian roots into a broader nutrition brand serving consumers across different life stages and needs. Today, its portfolio spans four key categories: Vitamins & Minerals, Pro-Active Nutrition, Beauty Nutrition and Kids Nutrition.

At Vitafoods Asia 2026, Pentavite presented a wide selection of products already gaining traction across different markets. Highlights included the brand’s Men’s and Women’s Multivitamins, Niacinamide from its beauty nutrition range, as well as children’s vitamin liquid from Australia, a popular format sold through major Australian pharmacy retailer Chemist Warehouse.
Rather than presenting a single global portfolio, Pentavite used the exhibition to demonstrate how the brand is building different product propositions for different consumer needs and markets.
Throughout the three-day exhibition, the Pentavite team met with distributors, retailers and business partners from across Southeast Asia and other international markets. These conversations provided an opportunity not only to introduce Pentavite’s Australian nutrition heritage, but also to better understand the distinct needs, category trends and consumer preferences of different countries.

For Pentavite, Southeast Asia is not simply an export market. It is a region the brand is continuing to deep-dive into, with product development increasingly informed by local consumer needs, local category opportunities and local market dynamics.
This approach reflects Pentavite’s broader ambition: to combine Australian heritage and quality standards with a stronger understanding of the markets it serves.
As the brand continues to expand across Southeast Asia, Pentavite will focus on developing nutrition solutions that are both grounded in its Australian expertise and relevant to local consumers — from everyday vitamins and minerals to proactive nutrition, beauty nutrition and children’s health.

From Australia. Dedicated to nutrition for 85+ years. Pentavite, enjoyable nutrition for every day.
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